When Rory McIlroy burst on to the European Tour he had a full bag of Titleist clubs, and that's not surprising at all because the Titleist had always looked after him for clubs as an amateur.
From the early days using a Titleist 907 D2 driver, he progressed through the models as they were released to land on the 910 D2 driver and win the US Open by eight shots with it at Congressional. He then moved to the Titleist 913 driver to win his second Major at the 2012 PGA Championship at Kiawah Island.
Rory used the Titleist 913 D3 driver for a number of wins.
Clearly through his years at Titleist Rory had enough confidence in their product to change clubs regularly, so he was always using the current model. His irons went from 606's to ZM forged irons, and then to this style of Muscle Back the Titleist MB irons with which he won the two Majors mentioned above.
There was always one exception though, the Titleist 906F fairway wood. This particular model saw action in Rory's bag from 2007 up to an including being used for his two Titleist Majors wins in 2011 and 2012.
His next move sent a shockwave through the golf industry and global sports world as 2013 saw Rory move to Nike! To say the golf world was surprised is an understatement, but when Nike come knocking with a big cheque book and want to make you a global superstar like Tiger Woods, there's not many who can turn down that kind of offer.
The elephant in the room though was, would Rory be as good with Nike clubs? There was a little lag as he found their sweet spot but going into 2014 he was in full flow! And it turned out to be a massive year, winning the Open Championship at Hoylake and a second PGA Championship at Valhalla. Rory transitioned from his Titleist MB's to the Nike VR Pro Blades seamlessly, the same as used by Tiger, and they stayed in the bag from the beginning to the end of his Nike days.
In that double Major winning year, Rory used the Nike VR-S Covert driver but famously changed to the Nike Vapor Pro immediately before the 2014 Ryder Cup at Gleneagles. Hard to believe though that Rory hasn't won a Major since 2014 - he has kept winning around the world, just not at Majors (he has top-10, ten times though!).
Rory hit a sensational shot at the 2016 Irish Open with his Nike fairway wood.
As a final note on his time with Nike, who can forget the second shot into 18 at the 2016 Irish Open to set up a tap-in eagle to win at the K Club? That was with a Nike Vapor Speed fairway.
When Nike announced it was getting out of golf equipment at the end of 2016, it left a scramble for the other big golf brands to sign Rory and it wasn't shocking that TaylorMade had the Muscle to win that race.
But 2017 was also around the time big golf companies started moving away from full bag contracts with Tour players, and it started to become the norm for players to have several brands in the bag. Of course, it was never going to be the case that Rory McIlroy would have 3 or 4 brands in his bag, but his TaylorMade contract did have built in the freedom to choose any putter he wishes.
This clause could well have been a legacy of the rougher times on the greens with Nike. From starting out as so many do with a trusty Scotty Cameron Newport 2, when Rory signed for Nike he played for long periods with the Nike Method 6 putter (Nike's version of the Newport). Still, there were a few occasions where Rory put back his Scotty in the bag, probably to the annoyance of the Nike board! And at the end his Nike days, Rory went to a Scotty Newport M1 Mallet type putter, winning the 2016 Tour Championship using it.
Rory has found a new confidence on th egreens with a TaylorMade Spider X putter.
Fast forward to the last couple of years, and Rory has pushed on with TaylorMade to reinforce his position as one of the longest drivers on Tour. He jumped from averaging 307 yards to 317 yards off the tee between Nike and TaylorMade. He's gamed the M2, M3, M5 and currently has in his bag the SIM driver.
His irons remain Muscle Back in the form of the TaylorMade P730, his wedges have gone from Titleist Vokey SM4 to the TaylorMade Milled Grind and Milled Grind Hi-Toe.
On the greens, Rory now works with Brad Faxon and have moved into high MOI putter heads. Currently in the bag is the Spider X model and it seems to be working well, four wins in 2019, 24th in Strokes Gained Putting, his highest finish in the stat ever!
Who knows what the future will bring for Rory McIlroy - many more wins and a few more Majors at least!
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