Titleist drivers are released in pairs under the same model name – for example, Titleist TS – with one aimed at the better players with a smaller profile (TS3), and another model designed for the golfer who wants more forgiveness (TS2).
This naming convention is consistent when browsing second-hand Titleist drivers – whether the numbers are 1, 2, or 3. The smaller number indicating a driver designed for most golfers with a large shallow footprint, and 460cc head size for maximum forgiveness. The higher number will be slightly smaller (445cc) with a deeper footprint for workability. As with all the brands we have a huge selection of previous models for sale on Golfbidder. Titleist’s launch cycle (2 years) alternates between driver and fairway, and then hybrids, irons, and wedges then next year. This time span gives the Titleist engineers plenty of time to develop a product that is measurably better than the one it’s replacing.
They also operate a simple naming convention - Titleist 905, 907, 909, and so on until the most recent 917, which featured Titleist, first venture into moveable weight technology. Their ‘delayed’ move into this technology allowed them to develop the technology in a way that they believe is the best, through the form of a cartridge with one end heavier than the other to control desired shot shape.
Titleist have moved away from numbers with their TS2 and TS3 drivers. The TS3 is aimed at the better player and retains moveable weight technology. The TS2, aimed at the broader market, has a single weight, low and back for easy launch and maximum forgiveness. Both models have Titleist’s Sure-Fit hosel for independent loft and lie adjustment.
Outside of their golf ball (which is the #1 ball in golf) Titleist golf clubs have extensive presence on the PGA Tour and European Tour through Scotty Cameron putters, a company also owned by Acushnet. Some of the world’s best players are fans of their business model of steady evolution, rather than grand revolution as they know anything new is going to improve their game without having to change too much.
Major winners Jordan Spieth, Justin Thomas, and Adam Scott are some of the headline names who use Titleist drivers, but what is worth taking note of is their coverage in the Amateur game and these players stick with the brand as they progress into the professional ranks.