The Mizuno Company was founded by Rihachi Mizuno in 1906 as a family run sporting goods store specialising in supply of baseball and golf equipment. Rihachi Mizuno became frustrated with the quality of imported products and sought to employ local Japanese factories who could manufacture to higher specifications. The domestic made products were labeled under the family name, giving birth to the Mizuno brand. The unique family management allowed a focus on research, design and development, creating highly sophisticated technical products.
Since their founding, Mizuno has taken special pride and pleasure in being able to participate in the exciting world of sports and providing sports equipment of the highest quality. Each and every employee is guided by the ideal of true sportsmanship. That was true over 100 years ago and is still true today. It is evident in their corporate philosophy which, simply stated, is "Contributing to society through the advancement of sporting goods and the promotion of sports."
Mizuno’s product development strategy is to create products with features that enhance athlete performance and are unique to only Mizuno. These technological advancements make their sporting equipment and apparel go the extra mile and keep you in tip top playing form no matter the sport or the conditions. They believe in making products that work in harmony with your body, helping you to be the best athlete you can be.
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