With the unmistakable 'FJ' emblem on the collar, FootJoy apparel has become one of, if not the go-to brand for many golfers, thanks to its consistency, simplicity, quality, and durability.
When deciding to enter the golf apparel business with vigour, FJ appeared to make the conscious decision to leave the more sporty side of things to brands such as Nike and adidas. Instead, FootJoy chose to focus on the traditional side of golf, using the knowledge it could transfer over from an extremely successful golf shoe business.
This focus on simplicity leads, in time, to FJ creating their 'Essentials Colleciton', which forms the foundation of the brands offering each season. A core range of plain and striped polos shirts and wool blend sweaters are some of the most popular items in the entire collection as they intertwine with the fashion stories.
With regards to a seasonal offering, FootJoy builds three of four individual colour stories each year. Pieces in the fashion range mirror the Essentials in terms of quality and fit but offer the consumer a more exciting colour pallet with [atterns and printed fabric are at the heart of the FJ Fashion collection. Pieces in this range can also be classed as lifestyle pieces - equally at home on the course, or in the clubhouse after a round!
FootJoy compliments their Spring and Summer collections with a range of waterproof and layering pieces for the autumn and winter - the season with which they started their apparel journey. This part of their product portfolio has gone from strength to strength and still makes up a large part of their family of products.
Besides traditional waterproofs, FootJoy is continuously on the lookout for new ways to make wearing waterproof garments easier and more comfortable. The introduction of Hydroknit - which is a super stretchy material but also waterproof - has proved a hit with users as it has all the benefits of traditional waterproofs (providing adequate protection) without many of the drawbacks, mainly restricting movement through the swing.
As a reward for their investment, FJ apparel gains more and more traction in the professional ranks. Despite perhaps not having the biggest sports brands' budget, FJ still has a significant presence on the various professional tours across the globe. Major Champion and multiple-time winner on the PGA Tour Webb Simson wears a full FJ apparel line, as do Rafa Cabrera Bello, and Bernd Wiesberger on the European Tour.
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