Yes! Golf and their range of putters exploded onto the scene in 2001 with C-Groove technology which they claimed to get the ball rolling end over, for smoother, better rolling putts. On any putt, on any green, a putter's impact on the golf ball often results in skidding, sliding, back spinning, and even hopping before the ball can begin rolling on the green and these effects are the principal causes of missed putts.
Over a 20 foot putt, putters with C-Groove technology were tested against several putter models. In all cases, the putters with C-Groove faces dramatically outperformed the ones without. Regardless of strike location Yes! C-Groove putters rolled the ball sooner, for more consistent length and more consistent direction. That translates to more putts made, no matter the circumstance, no matter the pressure.
During their pomp (and maybe even now) Yes! putters had an almost cult following. They had racked up over 60 Tour wins and were the putter of choice for more than 200 pros across the world's Tours. Their most notable success came in the hands of Jim Furyk when he picked up the Tour Championship and FedEx cup in 2010. Amazingly though, this was the year that Yes! closed its doors. Adams Golf picked up the brand soon after this, who were then, in turn, picked up by TaylorMade (then owned by adidas). It would be nice to think that some of the Yes! technology is now featuring and winning again in the guise of a TaylorMade Spider Tour putter, but as for the brand as a name itself - who knows?
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