Nike, Inc. - traces its origins to 1964, and became known as Nike in 1978. In 1986, Nike began making golf shoes. But despite that fact that Nike had endorsement deals with some pro golfers (Curtis Strange and Peter Jacobsen chiefly) to wear its shoes, the Nike golf shoes of that era were not well-regarded by consumers and didn't sell well.
Nike muddled along in golf with shoes and apparel, not making much of a mark, until it finally made some noise in 1996. That's when Nike signed a young golfer who had just turned pro - Tiger Woods - to a then-staggering contract: five years and $40 million. It did this despite not having any golf balls or golf clubs for Woods to play. And the company's investors did not react well to the Woods signing: Nike stock fell by 5-percent in the immediate aftermath of the announcement.
Only in 2000 did Woods begin using any Nike Golf equipment in tournament play, starting with the Tour Accuracy TW golf ball. The Tour Accuracy golf ball was Nike Golf's first success with consumers, too, its sales driven in part by the famous commercial featuring Woods bouncing the ball off the face of an iron. His input into product research and development has seen Nike golf equipment become a real tour favourite and help to secure the signature and services of some of the best golfers on the planet.
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