In 1973 club designer and former Australian amateur golf champ Thomas Crow founds a small golf club company, and names it Cobra Golf. He works hard to develop Baffler technology and creates the first utility wood. It introduces a new category of clubs, plus sets the standard for future Cobra product development. The Baffler has a patented sole-plate design that's effective from various lies and is still in production today. Cobra Golf was also the first manufacturer to introduce the extended-length driver, a 46-inch driver and stock graphite-shafted woods and irons.
April 2010, PUMA purchases Cobra Golf, and creates a new company, COBRA-PUMA GOLF. The merger leverages PUMA Golf's footwear, apparel and accessories designs with Cobra Golf's advanced equipment and accessories.